Understanding Trademark Registeration: A Guide to Expedited Examination
In a market where brand identity is everything, securing your trademark is not just a legal formality—it is the identity of a brand, a mark of trust, and a powerful business asset. At HanMark Legal, we specialize in helping businesses protect their brand assets through effective trademark registration and accelerated legal pathways, including expedited examination.
Adv. Mohammed Raihan
5/8/20241 min read
What is a Trademark?
A trademark is a sign, logo, name, phrase, or combination of elements that distinguishes your goods or services from those of others. It embodies your brand's reputation and recognition in the market. Registering a trademark not only gives you exclusive rights over its use but also acts as a deterrent against infringement and misuse.
Benefits of Trademark Registration
Exclusive Ownership Rights: Legal protection against unauthorized usage.
Brand Credibility: Adds professional legitimacy and consumer trust.
Market Differentiation: Secures your unique identity in a crowded marketplace.
Asset Valuation: Enhances the commercial value of your business.
International Reach: Opens the door to global protection via treaties like the Madrid Protocol.
The Standard Registration Process
In India, the standard trademark registration process generally involves the following steps:
Trademark Search: Checking for existing similar marks.
Filing Application: Submission of Form TM-A.
Examination by the Registrar: Issuance of an Examination Report.
Publication in Journal: Allowing time for opposition (if any).
Registration: Issuance of registration certificate if no opposition or once resolved.
This process can take anywhere from 12 to 18 months, depending on examination timelines, objections, and oppositions.
Expedited Examination: Accelerate Your Registration
For businesses requiring urgent trademark protection, the expedited examination route offers a strategic advantage. Under Rule 24C of the Trademark Rules, 2017, this fast-track option significantly reduces the examination time to as little as 2 to 3 months.
Who is Eligible and How to Apply?
Expedited examination is available to any applicant who:
Submits the application electronically.
Files Form TM-M along with the requisite fee.
Ensures the trademark application is complete and compliant.
This option is ideal for businesses with imminent product launches, advertising campaigns, investor rounds, or concerns over possible infringement.
Key Advantages of Expedited Examination
Speed: Faster receipt of the first examination report.
Legal Readiness: Allows quicker enforcement of rights.
Competitive Edge: Establish brand ownership ahead of market activity.
HanMark Legal: Your Partner in Fast-Track Trademark Protection
At HanMark Legal, we offer strategic, end-to-end support throughout the trademark lifecycle. From conducting availability searches to preparing detailed applications and facilitating expedited examination requests, our team ensures a seamless and efficient process tailored to your business goals.
Whether you're a startup securing your first mark or an enterprise expanding your brand portfolio, HanMark Legal ensures your trademark protection is swift, compliant, and enforceable.
Ready to protect your brand at speed?
Connect with HanMark Legal today to learn how expedited trademark registration can give your brand a head start in the marketplace.